Our talk circled loosely around rap in the YouTube era, touching on rappers getting famo, memes vs. trends, scraper bikes staying relevant, DIY cereal backpacks and instructional dance videos, Bubb Rubb, turf dancing, format wars, the Lil B – Soulja Boy connection, the culdesac vs. the hood, haul videos and mommy blogging, bros icing bros, 4Loko, white tees, vans, and “How the Looming Specter of Viral Marketing Ruins Rap Songs About Consumer Goods.”
Though we raised more questions than we answered, its definitely a must-listen chapter in FAT’s ongoing discussions of famo, viral marketing, and rap.
“If you’re doing the reverse running man in skinny teal jeans in your culdesac and no one is there to film it, what are you really doing?” – Willy Staley, 2010
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