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Last week I was contacted to make a video for a new Kanye West produced Jay-Z song for RED & the Global Fund to Fight AIDS in Africa. It launched today (World AIDS Day) at red.msn.com. And while I’m happy to be able to help the cause I’m also more than a little bit excited about getting a chance to make something for the likes of Jay-Z and Kanye. I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring and it would be Hova. The video can be seen on (RED) WIRE, or at this direct link on MSN video (I will update with an embed-able video shortly). I’m pretty sure that this is the first rap video to end with a download source code link.

Brooklyn Go Hard: brought to you by Jay-Z, Kanye West, Evan Roth, and Garamond.

***UPDATE***
Just posted by Jigga:

Source code:
http://evan-roth.com/jay-z

(Thanks a lot to Michael @ Modernista for the connect.)

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Posted on December 1, 2008

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COMMENTS

  1. tobi-x says:

    holy f% s%&! congratulations!!!

  2. evan#2 says:

    pretty schweeet good job

  3. powderly says:

    itsyaboy!

  4. andrew says:

    hot damn. CONGRATULATIONS.

  5. tokyo.fffff.at says:

    Cool!
    Here is your post in Japanese at tokyo.fffff.at!
    http://tokyo.fffff.at/misc/jay-z-kanye-west-source-code/

  6. jamie dubs says:

    open source is now one giant step closer to becoming the 6th element of hiphop

  7. Irene says:

    EVAN KILLIN IT, Awesome song, awesome graffix

  8. [...] Click the image above to see the new Jay-Z video, where the word Brooklyn creates the rapper’s image. It was created as part of a campaign to fight AIDs in Africa and it is the first rap video with its own open source code! [...]

  9. [...] Lab’s Evan Roth was commissioned by RED & the Global Fund to create the visuals and he pulled out all stops for Jay: “I’ve been turning down client requests to use Typographic Illustration for 5 years in [...]

  10. [...] Lab’s Evan Roth was commissioned by RED & the Global Fund to create the visuals and he pulled out all stops for Jay: “I’ve been turning down client requests to use Typographic Illustration for 5 years in [...]

  11. [...] an application created by Roth which does some pretty nifty things with typography. Check his blog for more details and to download the source code used to make this clip. (via Daily [...]

  12. [...] The video for “Brooklyn Go Hard” by Jay-Z (featuring Santogold!) is open source. [...]

  13. [...] care so much about the song, but this video is kind of bananas. For more info on this invention, check out this site here. That’s the creator’s [...]

  14. [...] Illustration for 5 years in hopes that one day the phone would ring ans it would be Hova,” says Roth. “I’m pretty sure that this is the first rap video to end with a download source code [...]

  15. [...] (See more at Free Art & Technology) [...]

  16. [...] Ethan Roth, the director of this excellent Jay-Z video, created a neat application which allows him to play with typographic to very cool effect. He’s also kindly donated the source code which you can find here. [...]

  17. [...] goes open source with his new clip Brooklyn Go Hard, by Evan Roth (co-founder of the NY F.A.T lab and Graffiti Research Lab – both of which we do [...]

  18. [...] to a Hov video for five years. If you like it, you can have the source code, too. Evan had this to say (via [...]

  19. [...] Jay-Z himself as well as Brooklyn rap-icon Christopher Wallace aka Notorious BIG. Evan had this to say (via [...]

  20. [...] Para promocionar la próxima edición de los Grammy Awards, salió a la luz la campaña gráfica protagonizada por varios de los artistas nominados. Así, Thom Yorke, Rihanna y Lil Wayne, entre otros, seleccionaron una lista de al menos 15 canciones que los influenciaron y cuyos títulos se transforman en sus propios retratos. Una técnica que recuerda a la que Jay-Z utilizó para su video open source. [...]

  21. [...] FREE (the Sticker) * Pirate Pilgrim: Calling all Pirates * The Joydick * Impressionist Me, Now Me * Jay-Z, Kanye West, & Source Code * Artzilla.org * Tokyo FFFFFat! * Obama Wikipedia page edits * China Channel Firefox Add-on * [...]

  22. [...] Lab’s Evan Roth was commissioned by RED & the Global Fund to create the visuals and he pulled out all stops for Jay: “I’ve been turning down client requests to use Typographic Illustration for 5 years in [...]

  23. Excellent blog here! Also your site loads up fast! What web host are you using? Can I get your affiliate connect to your host? I wish my web site loaded up as quickly as yours lol

  24. [...] Throwies (Graffiti Research Lab), White Glove Tracking,The Eywritter, Graffiti Analysis et une collaboration avec Jay-Z pour la première vidéo de rap open [...]

  25. Girokonto says:

    i like this song list yeahhh ;)

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