GERALDINE JUAREZ – SOME PEOPLE JUST WANT TO SEE THE MARKET CRASH
By Maria Gry Bregnbak, curator
When you think about it, it’s funny how the highly complex mechanisms of the market are always represented by the simplest possible image: A horizon; a simple line separating the earth from the sky.”
For her first solo show in Copenhagen, Geraldine Juarez is taking on the stock market. The well-known zigzag lines representing the movements on stock market indexes such as the NASDAQ, Dow Jones or the CAC40 are at the core of Geraldine Juarez’ work for the current exhibition.
“When the stock market crashed in 2008, we were all talking about it even though no one really understood what they were talking about. In that way, the market is very esoteric.”
The esoteric quality of the financial market renders it somewhat cultish with its weight on the world, its interpreters like high priests and its temples on Wall Street. Geraldine Juarez’ works for the current exhibition play into the cult-like nature of the stock market by mirroring the fundamental value behind financial transactions and its symbols, i.e. gold. The gilded 3D prints of various stocks and equity prices become pieces of pop culture jewellery as does the elegant gold and mirror representation of the 2010 flash crash – the fastest stock market crash to date, where the market crashed in seconds only to recover its losses minutes later.
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The Golden Nica is replica of the Greek Nike of Samothrace. It is a handmade wooden statuette, plated with gold, so each trophy is unique: approximately 35 cm high, with a wingspan of about 20 cm, all on a pedestal. “Prix Ars Electronica” is a phrase composed of French, Latin and Spanish words, loosely translated as “Electronic Arts Prize.”
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First published at simple-mechanisms.com
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